I’ll tell you a little about Blue Apron’s current situation, how to cancel your subscription, and my recommendations for the top 3 meal delivery companies to replace it with. ![]() If you’re one of those customers who are displeased with Blue Apron, this is the article for you. ![]() On Consumer Affairs, Blue Apron earned a meager average of 2.7 out of 5 stars. Some experts say the demand for meal kits has been exaggerated– and that competition is what has hurt Blue Apron so much.īut one takeaway? Many customers weren’t convinced to stay subscribed to Blue Apron. The problem? Upwards of 75 percent of customers canceled within six months. Five years later, it was making just $2 billion in revenue and had slashed its employees– as other kits rose above them.īlue Apron initially attracted customers through offers for free trials. At its peak, between 2015 to 2016, Blue Apron boasted over $1 billion net revenue. That was likely in response to a floundering company. On September 15, 2021, co-founder Matthew Salzberg resigned. ![]() But 2021 has been a hard year for Blue Apron, leading many to ask how to cancel the service and what to replace it with. Even without the pandemic, food delivery services were projected to grow– and now, collectively they’ll likely reach a worth of $11.8 billion in the U.S.
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